You’ll be pleased to know that Live Dealer is now a well-established vertical in online gaming – it has been for a while.
Online casinos now seem to get it, with all of them having a live casino section on their websites and often hosting multiple suppliers.
Like any industry, you have well-established players. In Live, it’s long been Evolution and Playtech, but their mantle is being challenged by the likes of Pragmatic Play, On-Air Entertainment and StakeLogic. Over the past two years, we’ve seen a flurry of new operators enter the scene, with Winfinity and Beter Live doing better than others. Imagine Live, based in Armenia, started doing some cool things, but they have not had visibility with players due to a lack of licensing, which was resolved a few months ago with an MGA license. Other operators continue to make headway, with Lucky Streak being one that has improved the quality of their playing interface to keep players and partners happy.
So, what did the ICE 2024 conference reveal?
In summary, I’m seeing operators with winning formulas extending them across more games in their portfolios, Smaller operators playing catch up with Gameshows – everyone, it seems, needs a big wheel gameshow, while others are taking some time to refine their offerings, increasing the quality of presentation, the UIs and streaming capability.
Everyone now has access to the same tech, so the gap isn’t as great as it used to be.
Innovation is lacking this year. There was no one standout game, feature or experience that grabbed me. I’m pretty hard to please. There was one interesting thing going on at Ezugi: experimenting with Live Arcade games like Coin Push and The Claw. We won’t be winning fluffy toys, but I like how these games will explore playing features that we may see in more mainstream games further down the line.
More time is spent creating Promotional Tools for operators to offer players tournaments and bonuses.