Evolution signs landmark deal with Flutter Entertainment brands Paddy Power and Betfair
Evolution Gaming, leading provider of Live Casino solutions, has announced that it has signed what it describes as “a major Live Casino deal” with Flutter Entertainment brands Paddy Power and Betfair.
Flutter Entertainment is a global sports betting, gaming, and entertainment provider, with a strong product and brand portfolio serving millions of customers worldwide.
The agreement will see the group’s Paddy Power and Betfair brands offer Evolution’s entire Live Casino portfolio, including Evolution’s exclusive game show titles such as Deal or No Deal Live and Lightning Roulette, as well as its international native speaking Roulette package.
Sebastian Johannisson, Chief Commercial Officer at Evolution Gaming, commented:
“This is a landmark agreement for Evolution, a significant deal that we have been working towards for a number of years. We are thrilled at the prospect of Flutter Entertainment’s powerhouse brands Paddy Power and Betfair presenting our world-leading Live Casino offering and we are sure that their players will relish our live gameshows offering.”
“We are honoured to be working with Flutter Entertainment. Our companies are very well matched in terms of ambition and culture, and we are confident that we are the perfect partner to take their Live Casino offering to the next level.”
Mike Phelan, Commercial Director at Paddy Power, said:
“We have seen the strong performance from Evolution’s product line over recent years. We are incredibly excited to be able to extend our offering in the Live Casino space by offering our players exclusive big brand live games such as Deal or No Deal Live and Lightning Roulette, to name just two of the big attractions in the Evolution games portfolio.”
Press Release Ends
Live Casino Comparer Comment
Well, this is a turn up and something I hadn’t expected. BetFair & Paddy Power have firmly been in Playtech’s camp, with both having made huge investments in their live casino products with dedicated environments and tables.
This will undoubtedly help both brands attract more live casino players, as Evolution offer an exclusive range of Live Entertainment games, not matched by Playtech.
Whether there’s room for both suppliers only the future will tell.
Personally I hope they are able to keep both. A Playtech Evolution Mix is an ideal marriage for players and it would be a shame to see them split. There is precedence thought, as William Hill currently has games from both suppliers.