Imagine Live has partnered with Italian gaming platform provider Microgame to expand its distribution in Italy. The agreement marks Imagine Live’s first aggregator partnership in the country and gives it access to Microgame’s network of more than 35 licensed operators.
The integration will make Imagine Live’s live dealer games and original game shows available to a wider audience through Microgame’s operator partners. Microgame serves businesses across Italy’s online and retail gaming sectors, giving the supplier an established route into the local market.
The deal also supports Imagine Live’s localisation strategy. One featured title is Blackjack Italiano, which uses native Italian-speaking dealers and is designed specifically for the local audience.
Other content available through the partnership includes the live casino portfolio and original game shows such as Land of Ra and Roulette Rouge.
Imagine Live chief commercial officer Nadiya Attard said the agreement would help the company bring locally developed content to more operators. Microgame’s gaming and sales director, Francesco Cuzzupoli, highlighted the portfolio’s original game shows and locally tailored titles as a good fit for Italian partners.
The integration gives Imagine Live a broader distribution channel as it seeks further growth in Italy’s regulated gaming market.
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