The Malta Gaming Authority (MGA) has launched a new AI Gaming Charter designed to provide guidance on the responsible use of artificial intelligence across the gaming sector.
Developed jointly with the Malta Digital Innovation Authority (MDIA), the Charter establishes a voluntary, principles-based framework focused on transparency, accountability and responsible AI governance.
The framework was introduced following collaboration with gaming industry representatives, public-sector organisations and technology specialists. The initiative is intended to complement existing legislation and regulatory requirements, including the European Union’s AI Act.
Charter focuses on responsible AI use
Artificial intelligence is increasingly being incorporated into gaming operations, with applications ranging from player protection and fraud detection to customer interaction and operational decision-making.
The MGA and MDIA developed the Charter to provide organisations with practical guidance for managing AI systems in these areas. The framework encourages appropriate governance structures, human oversight and consideration of ethical issues when AI technologies are designed, deployed or used.
The Charter does not replace existing laws or regulatory obligations. Instead, the MGA describes it as a sector-specific framework that works alongside existing requirements and addresses the particular circumstances of gaming operators and other industry participants.
Industry collaboration shaped the framework
The AI Gaming Charter followed an extensive consultation process involving stakeholders from across the gaming sector.
The development process included sector-wide surveys, targeted discussions with gaming licensees and a dedicated consultation. The MGA said this engagement was intended to ensure the resulting framework was practical, proportionate and responsive to the changing needs of the industry.
The launch event brought together representatives from the gaming industry, public sector and technology community. Discussions focused on both the opportunities created by AI and the challenges associated with deploying the technology responsibly.
The collaborative process also allowed the regulators to incorporate industry perspectives into guidance designed specifically for gaming operations.
MGA and MDIA highlight human oversight
Charles Mizzi, CEO of the MGA, said the Charter reflected a shared commitment among regulators, industry participants and technology experts to responsible and transparent AI use.
Mizzi added that the regulator’s role was not to prevent technological innovation but to provide certainty and confidence that could support responsible development.
Kenneth Brincat, CEO of the MDIA, also highlighted the importance of trust as AI becomes more deeply integrated into gaming. He said organisations need practical methods for identifying where AI is being used, managing associated risks and maintaining accountability and human oversight.
According to Brincat, the Charter combines the MDIA’s expertise in AI governance with the MGA’s knowledge of the gaming sector.
Voluntary framework complements regulation
The AI Gaming Charter is voluntary and based on principles rather than introducing a new mandatory regulatory regime.
Its introduction comes as AI adoption expands across the gaming industry and regulators face questions about how automated systems should be governed. The Charter provides sector-specific guidance while existing legal and regulatory frameworks continue to apply.
The MGA said the framework was developed to remain responsive as AI technology and its applications continue to evolve.
The AI Gaming Charter is now available through the Malta Gaming Authority, giving gaming organisations access to guidance covering responsible, transparent and accountable AI use.
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