Play’n GO is continuing its expansion across the US regulated iGaming market after partnering with Ember Entertainment, the new brand for Delaware North’s gaming business.
The agreement sees Play’n GO’s casino portfolio launch first with Ember Casino in West Virginia, with launches of the supplier’s content planned for Pennsylvania and New Jersey.
The September 10, 2026 announcement connects the Swedish supplier’s online casino content with a company that also operates land-based gaming venues.
West Virginia becomes the starting point
Play’n GO’s games are now available through Ember Casino in West Virginia, giving players in the state access to a selection of the supplier’s titles.
Play’n GO said its content would launch through Ember Casino in Pennsylvania and New Jersey in the coming months, but did not give specific dates.
Ember Casino was already operating in New Jersey before this deal. Playtech announced its New Jersey launch on June 22, 2026.
Ember Entertainment brings together Delaware North’s gaming business
The partnership comes shortly after Delaware North introduced the Ember Entertainment brand on July 1, 2026. The rebrand brings together its brick-and-mortar casinos, digital gaming and loyalty rewards programme.
Ember Casino is the online casino brand within that wider business. In West Virginia, it replaced the Betly casino brand, while the group’s physical properties retained their individual names.
A partnership with potential beyond online casino
Play’n GO said the relationship could eventually extend into retail channels. The current announcement concerns online casino content and does not set out a confirmed retail rollout.
Lance Xuereb, Global Account Director at Play’n GO, described the West Virginia launch as the first step in a broader relationship and pointed to Ember’s land-based footprint as an important part of the partnership.
Davide Colosimo, Director of Interactive Casino at Ember Entertainment, said adding Play’n GO’s portfolio supported the company’s plans to expand its online casino offering across regulated markets.
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