Playtech Creates Bespoke Live Gameshow for Kaizen Gaming

24th July 2024 – Press Release

Playtech Creates Pig Champions Live for Kaizen Gaming

Playtech today announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world.

This launch marks the first bespoke live casino title for the leading sports betting and gaming operator and strengthens the strategic partnership between the two companies.

The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtech’s Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology. It features unique gameplay built from the ground up using advanced real-time animation.

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:

“We are delighted to partner with one of the world’s leading sports betting & gaming operators to launch their bespoke Live Game Show, Pig Champions, to their extensive player base.

After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players.

Our partnership with Kaizen Gaming continues to evolve, and we look forward to our next collaboration to bring further exciting games to the market.”

Christos Mavridis, Head of Live Casino of Kaizen Gaming:

“Our content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more.

Pig Champions stands as evidence of Playtech’s expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.”

Press Release Ends

LiveCasinoComparer Comment

Producing bespoke live casino games is a continuing trend for Playtech Live. Pig Champions is the fifth live gameshow produced by Playtech for exclusive use by a brand’s players.

This approach provides a USP for the brand, which should draw players in as they cannot play the game anywhere else.

It’s an expensive marketing ploy, but one many operators seem to be taking now in their hunt for new players.