DATA.BET has partnered with digital entertainment platform SportsDey to provide its full iFrame sportsbook solution as SportsDey expands its sports betting offering in Africa. The integration gives SportsDey access to DATA.BET’s trading, risk management and sportsbook technology without having to build its own infrastructure.
SportsDey is already live with DATA.BET’s sportsbook, which includes Managed Trading Services for 24/7 odds and risk management. The Single Page Application also allows SportsDey to customise the sportsbook’s visual elements to match its brand.
The solution covers more than 100 sports disciplines, 3,000 betting markets and 100,000 events per month, with market uptime above 90%. The offering includes esports, traditional sports and virtual sports.
SportsDey will also have access to features including Bet Builder, Pitch Tracker, Scoreboards and Sports Widgets powered by Genius Sports. Additional engagement tools include Hot Bundles, Bet Boost and Picture-in-Picture.
Otto Bonning, head of Sales at DATA.BET, said the partnership supports the company’s strategy of expanding its offering in Africa. SportsDey head of Marketing Ajimuda Timilehin said DATA.BET’s technology and sports data expertise would complement the platform’s plans to provide more engaging sports experiences.
The partnership is now live, with both companies looking to develop their presence in the African sports betting market.
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