Holland Casino has officially started construction of a new land-based casino in Groningen, marking its return to the region nearly nine years after its previous venue was destroyed by fire. The new property is being developed at Businesspark Ter Borch in the northern Netherlands, with the project expected to restore the operator’s permanent presence in the area.
A ground-breaking ceremony took place on Friday, bringing together Holland Casino employees, construction partners and local officials.
The start of construction is an important milestone following years of preparation, reflecting our ambition to create a modern entertainment destination for visitors and a welcoming workplace for employees.
Petra de Ruiter, Chief Executive at Holland Casino
Marcel Thijsen, mayor of Tynaarlo, also welcomed the development, noting its potential contribution to the growth of Businesspark Ter Borch. The location beside the A7 motorway is expected to provide convenient access for visitors travelling from Groningen, Drenthe and neighbouring areas.
New Casino Focuses on Accessibility and Sustainability
Holland Casino plans to develop the Groningen property around three main priorities: sustainability, accessibility and hospitality. The venue will reflect contemporary customer preferences while providing a modern environment for casino entertainment.
However, the operator has not yet disclosed several key project details, including the total construction budget, expected capacity, building schedule or opening date.
The relocation has been in development for several years. Holland Casino selected Businesspark Ter Borch as its preferred site in 2023, following the destruction of its former Groningen casino in 2017.
The new venue is also expected to attract visitors from neighbouring Germany. Located in the northern Netherlands, the site is approximately a 40-minute drive from the German border. De Ruiter previously highlighted German customers as an important audience for the operator’s land-based casinos, pointing to their combination of table games, slots, restaurants and entertainment.
Online Operations Continue Alongside Expansion
The construction project comes as Holland Casino strengthens its digital operations. The operator recently secured a five-year extension to its online gambling licence, allowing its digital casino portfolio to remain available in the regulated Dutch market until at least 2031.
De Ruiter reiterated the company’s commitment to player protection and responsible gambling, while emphasising the importance of maintaining an attractive regulated market that can compete with unlicensed operators.
The Groningen development therefore represents another step in Holland Casino’s wider strategy, combining investment in physical casino infrastructure with the continued expansion of its online presence.
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