The NBA and WNBA have partnered with the National Council on Problem Gambling (NCPG) to launch a responsible gambling campaign for the 2026–27 NBA season. The initiative will address the risks of sports betting and prediction markets, with a particular focus on young adults.
Campaign Highlights Financial and Personal Risks
The initiative will encourage fans to understand how betting can affect not only their finances but also their mental wellbeing and relationships.
Support Resources for Fans
The NBA, WNBA and NCPG will also direct audiences towards responsible gambling resources, including support for people who are struggling to manage their behaviour.
Representatives from both basketball leagues said the initiative aims to help fans make informed decisions as the ways people engage with sports continue to evolve. The NCPG described the campaign as an important step towards preventing gambling-related harm.
