Press Release London, November 10th 2022
Playtech has announced it is partnering with the BetVictor Group to launch new content for UK customers.
The new agreement will see Playtech Casino and Live Casino content made available across all the brands that the BetVictor Group licenses and operates in the UK, BetVictor, Parimatch, Heart Bingo and the soon-to-be-launched talkSPORT BET.
BetVictor Group customers will have access to Playtech’s full suite of games and messaging, and promotional functionalities. Players can also look forward to three tables dedicated to the World Cup 2022, unveiled later this year to coincide with the tournament.
Officially launched on October 24th, this new partnership marks the first time the two industry leaders have collaborated in the UK market.
With the BetVictor Group also planning launches into new markets, such as Ontario with the BetVictor B2C brand and Germany with the BildBet brand, amongst others, there is exciting potential for further partnership between Playtech and BetVictor Group and the opportunity for Playtech’s content to be brought to an even bigger audience.
BetVictor champions safer gambling, innovation and integrity and boasts over 3,000 games; this latest announcement demonstrates its continued growth and expansion in the industry.
George Voyatzis, VP of Commercial at Playtech, said:
“We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.”
Turlough Lally, Director of e-Gaming, BetVictor, added:
“Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together and delivering more exciting and innovative content to our customers across the globe.”
Press Release Ends
This press release is excellent news for UK Live Casino players. I was a regular player at BetVictor when I first started playing live dealer games. They were early adopters and innovators, leading the way with live games from six providers. Due to internal restructuring and financial constraints, BetVictor reduced the number of providers to one while eliminating their dedicated studios and tables in Gibraltar.
Over the past two years, we’ve seen a resurgence, and now BetVictor has games from Evolution, Pragmatic Play, On Air Entertainment, Authentic Gaming and Playtech. Truly a one-stop shop for Live Casino Players!