Playtech to Launch Adventures Beyond Wonderland in the US

20th July 2023

Adventures Beyond Wonderland Goes State Side

First launched in 2021, Adventures Beyond Wonderland is Playtech’s most popular live dealer gameshow title in Europe. So it’s no surprise they’re using it to spearhead the introduction of gameshows to an American audience.

Based on the theme of Lewis Carroll’s Alice in Wonderland, Playtech created an entertainment gameshow that uses a wheel of fortune type wheel to deliver wins and access to bonuses where the payout can be more than 1000x your bet. The game is brought to life by the presenters, dressed as iconic characters who take charge of the main game and unique bonus games; ‘Wonderspins’, ‘Walterspins’, Magic Dice and the Mystery Bonus.

The game will be hosted in Playtech’s live casino studio in New Jersey and broadcast 24/7.

The game’s popularity shows the industry’s successful push to diversify content to tailor to changing consumer demands, as players increasingly favour Live gaming experiences with streaming in real-time adding a layer of authenticity.

As Playtech expands across the USA and globally, it looks to release an increasingly diversified set of products and services, strengthening its presence across the strategically important region and ensuring players benefit from a unique Live gaming experience.

Edo Haitin, CEO at Playtech Live, said:

“We are proud to deliver the first true game show experience in the American market. Live Casino is not just part of the gambling industry, but also part of the entertainment industry – and it’s here to stay. In the current gaming landscape, players rightfully expect and deserve cutting-edge, experiential content that provides enjoyable moments of entertainment. Adventures Beyond Wonderland not only meets but surpasses these expectations, delivering an innovative and captivating experience that lives up to all the excitement surrounding it. At Playtech Live, we will continue our role as the provider and partner of choice with the top-notch quality portfolio to support partners when entering new markets. We do not expect the pace of this trend to slow down, we believe it will only accelerate – and we look forward to expanding even further across the US and globally”.

LiveCasinoComparer Comment

The introduction of Adventures Beyond Wonderland in the USA is a pivotal moment in history for US gambling, as so far, the USA has been deprived of the biggest live dealer game shows that the regulated markets in the UK, Europe and elsewhere have had access to.

It shows a large degree of agility by Playtech as the company raced to get there first.

The competitor and the worldwide market leader, Evolution, hasn’t yet made its flagship product, Crazy Time, available in the US despite making numerous games available.