ARB Interactive has introduced the Modo Super Gaming App, a new platform designed to bring several gaming products together under one interface. The app combines sweepstakes casino games with collectible card products, while prediction markets are also planned for a future stage.
The company operates the Modo sweepstakes casino and is behind direct marketing business Publishers Clearing House. With the new app, ARB intends to bring its existing Social+ product, Modo Arcade and the newly launched Modo Rips into a single environment. Modo Rips focuses on collectible cards, including rare finds, sought-after cards and one-of-a-kind pulls.
The launch follows a wider trend among US gaming operators towards so-called super apps. Companies such as Betr and DraftKings have also been developing platforms that combine multiple gaming products, potentially including daily fantasy sports, sportsbooks and prediction markets. Bringing these services together can give customers access to different products through one account and wallet, while allowing operators to tailor their offerings to the regulatory frameworks in individual states.
The goal was to reduce the need for customers to use several separate applications and make Modo a central destination for gaming in the US, with multiple products available through one account and wallet.
Patrick Fechtmeyer, CEO at ARB Interactive
The company also plans to promote the new app through a NASCAR sponsorship. Modo branding will feature during NASCAR Championship Weekend at Homestead-Miami Speedway, with activations involving Team Reaume and Spire Motorsports across the Craftsman Truck Series and Cup Series.
Prediction markets remain the next planned addition. However, ARB has not explained how it intends to introduce this product or which business structure it will use. Offering real-money prediction markets in the US generally requires Designated Contract Market status, a process that can take one to two years without an acquisition.
The launch therefore brings several existing Modo products together immediately, while leaving prediction markets as a future development.
Comments
This action can't be undone.