iGaming.com Group has acquired and relaunched Bukmacherzy.com, a long-established Polish sports betting information website. The company aims to develop the platform into a major destination for football analysis, bookmaker comparisons and sports prediction competitions.
Focus on Football Analysis and Community Features
The relaunched website combines original football analysis with betting tips, bookmaker comparisons and tools for evaluating tipster performance. It also includes community prediction competitions in which users can demonstrate their sports knowledge without placing real-money bets.
According to iGaming.com Group, the platform brings together Bukmacherzy.com’s existing recognition in Poland with the group’s international expertise in content, technology, data and performance marketing.
The goal was to build a platform connecting football, data and regulated sports betting, moving beyond the traditional affiliate model.
Dr Andreas Ditsche, Group CEO at iGaming.com Group
Expansion across Regulated European Markets
The acquisition forms part of iGaming.com Group’s broader expansion strategy across regulated European markets. The group specialises in lead generation and affiliate marketing and operates information and comparison websites in more than 40 regulated markets. It has approximately 300 employees across 27 countries, according to the announcement.
Bukmacherzy.com does not accept bets or player deposits. Instead, its relaunch focuses on information, original content and community engagement around football and licensed bookmakers.
The company has positioned the platform as a way to combine sports media, transparent performance data and interactive features for Polish users.
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