Sportsbook technology provider BETBY has signed a partnership with Polish operator Lebull to expand its presence in the country’s regulated betting market. The agreement covers sportsbook technology, betting content, trading services and risk management.
Lebull Keeps Its Existing Platform Interface
Lebull will integrate BETBY’s sportsbook technology while retaining its existing frontend. This approach allows the operator to upgrade its underlying betting infrastructure without replacing the interface its customers already use.
The partnership will provide access to a wider selection of sporting events and betting markets, alongside customised options designed to address local demand.
Managed Trading and Esports Content Included
BETBY will also provide managed trading services, including market creation and risk management support from its in-house team. The agreement includes Betby Games, the supplier’s esports betting product, which features more than 40 titles.
The collaboration reflects an ongoing trend among Central and Eastern European operators seeking to scale backend capabilities without disrupting established player habits. Commenting on the technical scope of the rollout, BETBY’s Director of Business Development Stefanos Karakidis emphasized the flexibility of the platform:
The partnership demonstrates the flexibility of our technology and the breadth of our operational support.
Stefanos Karakidis, Director of Business Development at BETBY
From the operator’s side, preserving user familiarity while upgrading technical performance was the primary driver of the deployment:
Maintaining a familiar customer experience while improving sportsbook capabilities was a key priority.
Konrad Łabudek, CEO at Lebull
The deal supports Lebull’s plans to develop its offering in Poland and strengthens BETBY’s network of regulated-market partners.
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