Games Valley has partnered with Wicked Games to expand its casino content offering, giving its operator partners access to the studio’s growing portfolio of slot games across key regulated markets. The agreement strengthens Games Valley’s aggregation platform by adding new titles and promotional features designed to support player engagement and retention.
The integration includes Wicked Games releases such as Transformers and Jack and Fawkes. The studio also supplies a range of promotional tools that operators can use alongside its games, including free spins, in-game jackpots, prize drops, tournaments and leaderboards.
These features provide operators with additional ways to structure promotions and encourage players to return to their platforms. Rather than focusing exclusively on expanding the number of available games, the partnership also brings engagement tools intended to support the commercial performance of the content.
The addition of Wicked Games strengthens our platform’s content offering, combining a distinctive identity and titles with promotional features that hold strong potential among our operator partners.
Ariel Reem, CEO at Games Valley
Katerina Frolova, partnership manager at Wicked Games, said the integration would give the studio another distribution channel and help its games reach more operators and players. She also highlighted Games Valley’s established network across regulated markets and indicated that the companies intend to develop the partnership further by integrating additional titles.
Expansion Across Regulated Markets
Wicked Games already has a presence in several regulated jurisdictions. Its games are certified or licensed in Malta, Sweden, Georgia, Croatia, the Netherlands, Switzerland, Colombia, Estonia and Brazil.
This geographic reach aligns with Games Valley’s strategy of supplying casino content to operators across multiple markets through its aggregation technology. Access to a broader range of studios allows operators to expand their catalogues without establishing separate integrations for every provider.
Games Valley describes its approach as “Smarter Aggregation”, combining premium gaming content with technology, data and operational tools. The platform aims to help operators manage and optimise their game offerings while making a wider selection of titles available through its distribution network.
The Wicked Games partnership adds another supplier to that offering and combines new slot content with promotional capabilities. The companies also leave room for further expansion through additional integrations, making the agreement part of Games Valley’s continuing effort to develop its content portfolio and strengthen relationships with game studios.
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