Italian sports betting and gaming operator Sunbet Italia has launched Fast Track’s customer relationship management (CRM) platform to manage player engagement through a centralised system.
Operated by Betpremium S.r.l. and part of Gruppo Sun Bet, Sunbet offers online sports betting, casino, live casino, poker, bingo, virtual sports and horse racing, alongside its retail network. The operator holds an Italian licence from the Customs and Monopolies Agency (ADM).
Previously, Sunbet used separate tools to manage different products. The Fast Track integration brings player information together, giving the team a more unified view of activity across its betting and gaming services.
The platform also includes AI-powered tools that staff can interact with in Italian using natural language. These tools can support tasks such as data analysis, player segmentation, campaign creation and delivery across multiple channels.
Fast Track’s Singularity model is designed to tailor player experiences individually rather than relying solely on broad customer segments.
The new system should improve operational efficiency and help deliver more relevant communications, while keeping staff oversight of CRM activity and supporting responsible gaming practices.
Sunbet Italia
Comments
This action can't be undone.