A fine of £627,000 was levied for Advertising and Marketing failings.
Specifically these were:
This is not the first fine to be dished out by the UK Gambling Commission.
Since May 2017 the Commission has been coming down hard on any operator found to be in breech of it’s licencing obligations.
So far we have seen warning and fines, but it’s within the commissions power to:
Since May 2017 there has been another 11 cases.
Warnings and fines have been dished out to the sum of a staggering £18.99 million.
TabCorp UK Ltd trading as Sunbets were fined £84,000 for mis-managing self exclusions and the marketing of novelty bets.
Skybet were fined £1 million for irregularities with their Self Exclusion system which affected up to 50,000 self-excluded players.
William Hill received a £6.2 million fine for failing to protect customers and to prevent money laundering.
Electra Works trading as Bwin.com, Partycasino.com, Casinoking.com, Noblecasino.com, Partypoker.com & Scasino.com, received a warning and penalty of £350,000 for misleading customers with free bonus promotions.
Broadway Gaming were fined £100,000 for failing to include significant terms on promotions on their Bultersbingo.com website.
Gala Interactive were fined £2.3m for breaching regulations which protect consumers.
Stan James received a £80,000 fine for failures with their anti-money laundering and social responsibility processes. This brand has since closed.
888 was fined a record penalty of £7.8 million for serious failings in its handling of vulnerable customers.
Lottoland was fined £150,000 for advertising failings.
BGO Entertainment Ltd (BGO) was fined £300,000 for misleading advertising on its own and its affiliates’(3) websites.
The sanctions will continue as the UKGC continues with it’s strategy of protecting the interests of consumers, preventing harm to consumers and the public, raising standards in the gambling market, optimising the returns to good causes from lotteries and improves the way it regulates.
I’ve no doubt that we will see more warnings and fines issued and I wouldn’t be surprised if we saw some of the larger Affiliate marketing sites also targeted for advertising breeches.
Although I don’t quite know what the role of the UKGC would be, as these are unlicensed marketing entities. Perhaps this is something the Advertising Standards Agency will pursue.
They UKGC has set out and published their three year plan, with their focus for 2018/2019 if you’re interested in further reading.
I have tried to be objective and consistent with all my live casino reviews. Hopefully, they will strike a chord with you, but I thought it might be helpful to explain the criteria I use to mark each of the casinos. Hopefully, the categories and explanations make sense.
Playability – What is the overall impression of the casino? Did I have a good time? are the dealers nice and chatty and is everything easy to understand? Does it have a good set of games and is there a comprehensive set of betting options? Are high stakes players taken care of?
Software – What is the software like to use and does it integrate well with the rest of the casino?. Are the images clear and is the video streaming fast? Have they taken more than the default shared tables? Is it available on mobile?
Payment Options – Does the casino have a good variety of payment options? Do they payout quickly and on time?
Security – How good is the reputation of the casino amongst other players? Do they hold a valid gaming license? Are they transparent about the security measures they have in place? Are they regularly audited? Do they publish this information?
Support – Do they have multiple methods for communication with me? Is support available 24×7? Do they have instant chat and are they quick to respond? Are they able to help me immediately? Do they have an online FAQ and self-help library? Are the support people knowledgeable about the product I’m playing?
Bonuses – Do they have bonuses?. How strict are the wagering requirements? Do they offer repeat bonuses?. Do they offer loyalty points and can they be redeemed for cash or playing credits?
After all that, would I play there regularly?