Leo Vegas has announced it’s intention to buy UK Casino Operator IPS for £65 million.
The operator owns brands such as 21.co.uk, Slotboss, Bet UK and UK Casino.
The purchase comes a few months after Leo Vegas paid £120 Million for Royal Panda.
It’s not known whether Leo Vegas has plans to integrate any of the brands or make available it’s dedicated live casino environment for the likes of 21.co.uk.
Guess we’ll just have to wait and see.
Gustaf Hagman, LeoVegas’ Group CEO, comments:
“To be able at our 6-year anniversary of the launch of LeoVegas to conduct this remarkable acquisition feels just great!
We believe that in larger markets our global brands, LeoVegas and Royal Panda, can be complemented with a local, multi-brand strategy.
The UK market is a very large and mature market and that is the reason to work with several brands that attract various types of customers.
In IPS we see several attractive attributes, and they have tremendous momentum in their growth and profitability.
Combined with one of the market’s most effective customer acquisition models, we are now gaining a firm stronghold in the UK with the acquisition of 85 employees with local expertise.
With this acquisition, we are adding a company culture with a strong technology and product focus which is a perfect fit with LeoVegas’ to further strengthen the Group’s position as the leading GameTech company.”
I have tried to be objective and consistent with all my live casino reviews. Hopefully, they will strike a chord with you, but I thought it might be helpful to explain the criteria I use to mark each of the casinos. Hopefully, the categories and explanations make sense.
Playability – What is the overall impression of the casino? Did I have a good time? are the dealers nice and chatty and is everything easy to understand? Does it have a good set of games and is there a comprehensive set of betting options? Are high stakes players taken care of?
Software – What is the software like to use and does it integrate well with the rest of the casino?. Are the images clear and is the video streaming fast? Have they taken more than the default shared tables? Is it available on mobile?
Payment Options – Does the casino have a good variety of payment options? Do they payout quickly and on time?
Security – How good is the reputation of the casino amongst other players? Do they hold a valid gaming license? Are they transparent about the security measures they have in place? Are they regularly audited? Do they publish this information?
Support – Do they have multiple methods for communication with me? Is support available 24×7? Do they have instant chat and are they quick to respond? Are they able to help me immediately? Do they have an online FAQ and self-help library? Are the support people knowledgeable about the product I’m playing?
Bonuses – Do they have bonuses?. How strict are the wagering requirements? Do they offer repeat bonuses?. Do they offer loyalty points and can they be redeemed for cash or playing credits?
After all that, would I play there regularly?