Novomatic has sold Extreme Live Gaming to Pragmatic Play, a market leading mobile and desktop provider of digital casino games and recent winner of the 2018 EGR Innovation in Slot Provision Award and the 2017 EGR Software Rising Star Award.
The purchase, for an undisclosed sum, sees Pragmatic Play add Extreme Live Gaming’s wide array of live dealer games to their expanding range of video slots, scratchcards and bingo.
Extreme Live Gaming operates 10 live casino tables from it’s dedicated studios in West London, where Live Blackjack, Live Roulette and Live Baccarat is streamed to players on Desktop and Mobile devices.
The Extreme Live Gaming solution is certified by the UK Gambling Commission and the Malta Gaming Authority.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said:
“The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.
The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, said:
“We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
It’s not clear from the announcement what this will mean for the future of the studio currently located in the Novomatic building.
I honestly don’t know how to view this sale.
I’ve always expected over time there will be some consolidation of live casino providers, but this sale is not that.
I’m interested to see how Extreme develops now, given that it’s been fairly innovative since its launch, giving us Xmode viewing (now defunct) and Golden Ball Roulette, Roulette with side bets and the new Roulette 360.