Novomatic has sold Extreme Live Gaming to Pragmatic Play, a market leading mobile and desktop provider of digital casino games and recent winner of the 2018 EGR Innovation in Slot Provision Award and the 2017 EGR Software Rising Star Award.
The purchase, for an undisclosed sum, sees Pragmatic Play add Extreme Live Gaming’s wide array of live dealer games to their expanding range of video slots, scratchcards and bingo.
Extreme Live Gaming operates 10 live casino tables from it’s dedicated studios in West London, where Live Blackjack, Live Roulette and Live Baccarat is streamed to players on Desktop and Mobile devices.
The Extreme Live Gaming solution is certified by the UK Gambling Commission and the Malta Gaming Authority.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said:
“The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.
The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, said:
“We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
It’s not clear from the announcement what this will mean for the future of the studio currently located in the Novomatic building.
I honestly don’t know how to view this sale.
I’ve always expected over time there will be some consolidation of live casino providers, but this sale is not that.
I’m interested to see how Extreme develops now, given that it’s been fairly innovative since its launch, giving us Xmode viewing (now defunct) and Golden Ball Roulette, Roulette with side bets and the new Roulette 360.
I have tried to be objective and consistent with all my live casino reviews. Hopefully, they will strike a chord with you, but I thought it might be helpful to explain the criteria I use to mark each of the casinos. Hopefully, the categories and explanations make sense.
Playability – What is the overall impression of the casino? Did I have a good time? are the dealers nice and chatty and is everything easy to understand? Does it have a good set of games and is there a comprehensive set of betting options? Are high stakes players taken care of?
Software – What is the software like to use and does it integrate well with the rest of the casino?. Are the images clear and is the video streaming fast? Have they taken more than the default shared tables? Is it available on mobile?
Payment Options – Does the casino have a good variety of payment options? Do they payout quickly and on time?
Security – How good is the reputation of the casino amongst other players? Do they hold a valid gaming license? Are they transparent about the security measures they have in place? Are they regularly audited? Do they publish this information?
Support – Do they have multiple methods for communication with me? Is support available 24×7? Do they have instant chat and are they quick to respond? Are they able to help me immediately? Do they have an online FAQ and self-help library? Are the support people knowledgeable about the product I’m playing?
Bonuses – Do they have bonuses?. How strict are the wagering requirements? Do they offer repeat bonuses?. Do they offer loyalty points and can they be redeemed for cash or playing credits?
After all that, would I play there regularly?