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Authentic Gaming Has Been Sold Again

Scientific Games has purchased Live casino provider Authentic Gaming from Genting, which gives SG an opening into the lucrative live casino market.

authentic sold

A New Owner for Authentic Gaming

Authentic Gaming has been sold, again, this time to Scientific Games!

It’s the third sale of this innovative live casino provider, who have been owned by Leo Vegas and Genting before the latest purchase by Scientific Games.

Authentic Gaming has grown from providing a very niche live roulette solution, streamed from premier land-based casinos, into a supplier that now offers Land-based and Studio streamed live roulette solutions and their first foray into live dealer card games with Multiplay Blackjack.

The sale is clearly strategic for Scientific Games, which have a stronger presence in the market and ambitions to dominate the US market. The one hole in their product portfolio has been Live Dealer solutions.  This purchase gives them a head start to develop a full-blown solution, to complete with the likes of Evolution and Playtech in the US.

I guess this is good news for Authentic, as the investment will enable them to build out their product range to include more non-roulette games, which is what will be needed if Scientific plan to be competitive in this market in the US.

What Scientific Games has said about the acquisition

Barry Cottle, CEO of Scientific Games said

“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omnichannel approach.” 

Dylan Slaney, CEO iGaming, at Scientific Games, said:

“As a result of welcoming Authentic to Scientific Games, we will be uniquely positioned to continue to excite and entertain players to capture both the growth opportunities that exist within Live Casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences. We are excited to work with the talented team at Authentic to enhance our iGaming proposition for both operators and players.”

How Authentic Gaming Feel about the Purchase

Jonas Delin, CEO and founder of Authentic Gaming, said:

“Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”

Delin added,

“Our strategy is driven by a relentless focus on delivering premium quality live dealer content where attention to detail, customer customization and innovation are the cornerstones that our unique live dealer games are based on. This partnership will propel this mission and be a game-changer in the fastest-growing segment in the gaming industry.”

LiveCasinoComparer Comment

I have a soft spot for Authentic Gaming as I have been following their development since their first tables were streamed live. Their playing interface has always been the most comprehensive being tailored for beginners and experienced players.

This deal has the potential to accelerate Authentics growth into an all-around solution provider for Live casinos, rather than the niche operator it has become known for.

They certainly have the skills, talent and staff to deliver even more great games and with the backing of Scientific Games, this should become a reality.

Scientific Games is the first owner of Authentic that is a true developer, in my opinion, they are a better fit for Authentic who should flourish as a result of this new deal.

About Neil’s Live Dealer Casino News

Here at LiveCasinoComparer, I bring you the latest news from the live casino industry, all with my personal comment that explains why the news would be important to you.

This includes new game releases, mergers and acquisitions, expansions to new markets, game updates, important regulatory changes, exclusive interviews, conference reports and studio visits.

About Neil’s Casino Comparer Reviews

I have tried to be objective and consistent with all my live casino reviews. Hopefully, they will strike a chord with you, but I thought it might be helpful to explain the criteria I use to mark each of the casinos. Hopefully, the categories and explanations make sense.

Playability – What is the overall impression of the casino? Did I have a good time? are the dealers nice and chatty and is everything easy to understand? Does it have a good set of games and is there a comprehensive set of betting options? Are high stakes players taken care of?

Software – What is the software like to use and does it integrate well with the rest of the casino?. Are the images clear and is the video streaming fast? Have they taken more than the default shared tables? Is it available on mobile?

Payment Options – Does the casino have a good variety of payment options? Do they payout quickly and on time?

Security – How good is the reputation of the casino amongst other players? Do they hold a valid gaming license? Are they transparent about the security measures they have in place? Are they regularly audited? Do they publish this information?

Support – Do they have multiple methods for communication with me? Is support available 24×7? Do they have instant chat and are they quick to respond? Are they able to help me immediately? Do they have an online FAQ and self-help library? Are the support people knowledgeable about the product I’m playing?

Bonuses – Do they have bonuses?. How strict are the wagering requirements? Do they offer repeat bonuses?. Do they offer loyalty points and can they be redeemed for cash or playing credits?

After all that, would I play there regularly?

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