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Live Casino Comparer > News > Evolution and Microgaming sign strategic deal

Press Release: 25/09/2015

Evolution Gaming, leading provider of Live Casino solutions, has signed an agreement with Microgaming under which Evolution will become the preferred provider of Live Casino services for Microgaming’s European-focused customers.

As a result of the deal, Microgaming’s licensees (today globally running over 400 online gaming sites) will have the possibility to use the new Evolution-supplied service, with Betway being the first.

The Betway integration is already well underway. The high-profile sportsbook and gaming brand, who are the principal sponsors for English Premiership club West Ham United, will launch Evolution’s complete Live Casino offering across desktop and mobile in a number of markets, with priority being given to the UK and Belgium. Betway will offer Evolution standard and VIP live games streamed from Evolution’s Latvia studio, as well as localised Live Casino services such as London Roulette, which are streamed from native speaking tables at Evolution’s Malta studio.

Jens von Bahr, CEO of Evolution, said:

“This is likely to be one of the most significant strategic deals in the history of Live Casino gaming. In the past,  Evolution and Microgaming have been competitors when offering Live Casino services to licensees. We know the high standards set by Microgaming, they are a giant in the gaming world, and we are proud to establish a close working relationship with them, with a single shared goal: to offer the world’s best Live Casino to Microgaming’s extensive licensee base.”

Roger Raatgever, CEO of Microgaming, commented:

“Evolution’s 100% focus on B2B Live Casino provision, allied to their significant and sustained investment in skills and infrastructure, has made them a dominant player in Live Casino. Through the deal with Evolution, we can offer our operators a regulated, European focused Live Casino experience. We offer a fully-rounded, unrivalled gaming offering to our clients, and this agreement cements our commitment to continually deliver this. We look forward to strengthening our relationship with Evolution in the future through the potential provision of Microgaming content via our Quickfire platform.”

Evolution expects a rolling migration, with its Live Casino services gradually being launched by many of the European-focused sites in Microgaming’s portfolio, contributing to Evolution’s and Microgaming’s growth over time.

LiveCasinoComparer comment:

This is a significant move in the world of Live Casino and will strengthen Evolutions position as number one in Europe. I’m pleased for the very good microgaming casinos that they will now be able to offer their players a superior live casino solution. 

So what does this mean for the other suppliers of Live Casino solutions? I think there is still plenty of room for a variety of suppliers.

Those that get it right with customer experience and game choice and have a USP will continue to carve out their niches.  Getting the playing experience and the delivery of the games to the player in a smooth an uninterrupted way is now of paramount importance and anyone that can’t do that will have trouble attracting players. 

I think this will act as a wake up call and perhaps provide the inertia behind some much needed changes by some of the other leading brands.

 

About Neil’s Casino Comparer Reviews

I have tried to be objective and consistent with all my live casino reviews. Hopefully, they will strike a chord with you, but I thought it might be helpful to explain the criteria I use to mark each of the casinos. Hopefully, the categories and explanations make sense.

Playability – What is the overall impression of the casino? Did I have a good time? are the dealers nice and chatty and is everything easy to understand? Does it have a good set of games and is there a comprehensive set of betting options? Are high stakes players taken care of?

Software – What is the software like to use and does it integrate well with the rest of the casino?. Are the images clear and is the video streaming fast? Have they taken more than the default shared tables? Is it available on mobile?

Payment Options – Does the casino have a good variety of payment options? Do they payout quickly and on time?

Security – How good is the reputation of the casino amongst other players? Do they hold a valid gaming license? Are they transparent about the security measures they have in place? Are they regularly audited? Do they publish this information?

Support – Do they have multiple methods for communication with me? Is support available 24×7? Do they have instant chat and are they quick to respond? Are they able to help me immediately? Do they have an online FAQ and self-help library? Are the support people knowledgeable about the product I’m playing?

Bonuses – Do they have bonuses?. How strict are the wagering requirements? Do they offer repeat bonuses?. Do they offer loyalty points and can they be redeemed for cash or playing credits?

After all that, would I play there regularly?

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